Watches: Hublot takes "Giants" NFL step

ith yet another professional sports team partnership!  Looking for something new and interesting fromHublot in the way of promotion?  Well this ain't it. 

Have you ever desperately wanted to see something interesting, daring, challenging or just plain different in terms of a partnership?  Well, don't worry, this isn't it ; )


So drop everything pals & gals, here's the latest "cutting edge" pr move from the folks in Nyon -

Courtesy of Hublot

Hublot announced a marketing partnership with the New York Giants making the Swiss luxury watch brand the Official Watch and Timekeeper of America’s famed football team. In celebration of the partnership, Jean-François Sberro, Managing Director, Hublot of America, alongside New York Giants wide receiver and fashion icon, Victor Cruz, hostedManhattan’s first luxury “tailgate”, and unveiled the Classic Fusion Aerofusion timepieces inspired by the New York Giants and which Cruz co-designed.

Courtesy of Hublot

A luxury tailgate?  

Clearly, Hublot is not making watches for most of us.  Maybe that could be a new marketing slogan - 

Hublot, not for most of you!  

But as I've learned over these past years, watch brands are not required to do things that necessarily make sense or resonate with me, or most of the potential buying public for that matter.

Having said that, Hublot seems very excited to have written a check and made some watches.  And they splashed out a ton of money on a ridiculously over-priced cocktail party to allow the rich and famous to imagine what it might be like to be "average Joe's" in the parking lot of the "Met Life" Stadium.  Of course the average Joe is drinking beer, burning hotdogs on a portable Webber grill, and has to drag his ass to work on Monday, but Hublot was able to give some poor rich folks the opportunity to imagine what it might be like...

Giants wide receiver and fashion icon, Victor Cruz, hosted Manhattan’s first luxury “tailgate”, and unveiled the Classic Fusion Aerofusion timepieces inspired by the New York Giants and which Cruz co-designed.

the event took place on a lot nestled between iconic New York City streets, Fifth Avenue and Broadway, with a stellar view of the Empire State Building rising above the skyline, where Hublot hosted friends of the brand, fans of the team, and media. The night offered an elevated take on tailgate traditions, from champagne, Hennessy cocktails, and fine craft beers from AnheuserBusch InBev served from the trunks of classic convertibles, “cornhole” beanbag toss tables, some attendees in Giants jerseys, and a makeshift yet formal bar atop Persian rugs holding flutes of champagne. The food leant itself to the elevated nature of the tailgate, with catering by award-winning Executive Chef Jean-Paul Bourgeois of Danny Meyer’s Blue Smoke barbecue, with grilled menu items including roasted oysters, lobster rolls, shrimp and vegetable skewers, in addition to a selection of smoked items including the chef’s acclaimed baby back ribs, pork shoulder, and whole smoked hog. Music was provided by native New York DJ and Giants fan Paul Sevigny, while guests enjoyed the party under brilliant “Hublot Loves Football” marquee lettering in true New York fashion.

Yes, just like a "real" football fan ; ) 

So as this is supposed to be a blog about watches, here are the details on the actual watch -

ABOUT THE CLASSIC FUSION AEROFUSION TITANIUM LIMITED NEW YORK EDITION 

Reference:
525.NX.0123.VR.NYG16

Limitation:
XX/40

Diameter:
45 mm

Thickness:
13.40 mm

Water Resistant:
5 ATM (50m)

Case:
Satin-finished and polished titanium

Bezel:
Satin-finished and polished titanium

Bezel Lug:
Blue composite resin

Screws:
Polished titanium

Glass:
Sapphire with anti-reflective treatment

Crown:
Polished titanium with engraved Hublot logo

Pushers:
Polished titanium

Case back:
Satin-finished titanium engraved with "SPECIAL" + "EDITION" + "XX/40"

Case back Glass:
Sapphire with interior anti-reflective treatment + vintage imagery

Dial:
Sapphire with anti-reflective treatment; Blue lacquered appliqués

Hands:

Blue lacquered hands; Blue and red lacquered second hands

Movement:

Caliber Hublot HUB1155

Type:

Self-winding skeleton Chronograph

Dimensions:

Dia. 30 mm (131/4’’’); Thickness 7.10 mm

Date:

Skeleton day-disc, window at 6.008

No of Components:

207

Jewels:

60

Frequency:

4 Hz (28'800 A/h)

Power reserve:
42 Hours

Strap:
Blue rubber and blue calf with blue stitching 

Buckle:

Stainless steel deployant buckle clasp