-The Wrap
The post-Harvey Weinstein harassment and abuse accusations have created a boom for at least a few people in Hollywood: public reactions experts specializing in crisis management.
“We’ve seen an uptick of three times the volume in the past six weeks alone,” Evan Nierman, founder of crisis PR firm Red Banyan, told TheWrap. “I’ve signed four new clients just this past week.”
The reckoning around sexual misconduct has revived pain and trauma for victims, and cost many accused men their jobs and reputations. Crisis PR experts might be the only ones who come out ahead.
Most crisis PR firms bill on an hourly basis, according to Nierman, as it is hard to predict how long the crisis will last and the amount of work required to quash it. Rates vary widely depending on the size of the firm and its location.
“I know of firms who charge $300 an hour and others that bill close to $850 an hour,” he said.
Susan Tellem, a partner with Tellem Grody PR, Inc. in Malibu, said her crisis management division has seen a whopping 70 percent uptick in sexual harassment inquiries since the Weinstein scandal broke.
“I’ve gotten more calls in the last month than I did in all of last year,” she said.
No comments:
Post a Comment