Business: Warner Bros. Proposes Hollywood Skyway

Residents of the hilly neighborhoods surrounding the famed Hollywood sign ... have long blamed the attraction for ... parking nightmares." "Now one of the movie and television business’ biggest players, Warner Bros., says it has a bold solution." "The 95-year-old studio [yesterday] told city officials it would foot the bill for an aerial tramway to transport visitors to and from the Hollywood sign, starting from a parking structure next to its Burbank lot." "The ... Hollywood Skyway ... would cost the studio an estimated $100 million": "The tramway would take visitors on a 6-minute ride more than 1 mile up the back of Mt. Lee to a new visitors center near the sign." "The purpose, the AT&T- owned entertainment company said, is to give selfie-seeking visitors a way to see the famed letters without driving and hiking through residential neighborhoods, such as Beachwood Canyon." "The traffic problem has worsened in recent years with the rise of social media photo-sharing sites such as Instagram, ride-sharing apps including Uber and Lyft, and navigation services such as Waze."