Chris Johnson, spent seven years serving in the United States Army. During his two year stint in Germany, Chris found his first love: timepieces. The variance in design, branding, style, and craft. There is no one-size-fits-all in the world of fine watches. During Chris’ travels, from Europe to Africa, he discovered that watches were more than just an elegant method for telling time. Watches are symbols of something deeper. Statements that require no words. A universal language.
Collecting watches quickly became his passion while in the military. However, it wasn’t until the flight home from Africa that Chris’ true calling came forth. It was there, in the dull light of an airplane cabin, that his first creation, “The Muse”, was born on the pages of his sketchbook. From that moment forward, Chris transformed from a collecting watches, to creating them. Seventeeth Watches was born.
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The name “Seventeenth” is rooted in meaning. Chris is one of seven children, and wanted to reflect his upbringing and values with the name. Above all, Seventeenth Watches values family, time, freedom, and the ability to express oneself - values that Chris himself fought to uphold during his time in the military.
When you look at your Seventeenth Watch, you are reminded of these values that our Chris built this company on. Remember always that
Learn more about Seventeenth watches here
Seventeenth watches
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