Friday, August 7, 2020

Auto: BMW Booth Design is "On the [Red] Dot"

At the International Motor Show (IAA) 2019 in Frankfurt, the BMW Group presented itself using a new stand concept featuring an unusual media concept for the first time and since the L.A. Autoshow 2019 with an additional innovative press conference visual design. For the two, together with the Creative Lead Agency Meiré and Meiré (Cologne) and the Communication Agency Elastique. (Cologne) developed and implemented design & animation concepts, BMW has now been awarded a "Red Dot Award: Brands & Communication Design 2020" each. The Red Dot Award is one of the most internationally renowned design prizes; the jury consists of 40 proven experts from all over the world. 

https://images.app.goo.gl/QK7B31vBs56YRrGbA


BMW merges real and digital elements at its motor shows.  
The future of driving pleasure was the central motif of the new BMW motor show concept at the Frankfurt motor show in 2019. In order to convey this feeling, the designers focused less on facts and figures but on specific materials from the vehicle's exterior and interior instead and shaped these into hyper-real animated statements. Animations, film and sound were combined to dramatic effect on the LED surfaces to be perfectly integrated into the ultra-modern trade fair stand. The BMW Concept 4, one of the most important motor show innovations, was staged using attention-grabbing augmented reality, which also convinced the Red Dot Award jury.

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