Auto: BMW takes a "new 1" to China

Beijing.  The BMW Group and BMW Brilliance Automotive Ltd. (BBA) will further explore the premium compact segment in China with the BMW 1 Series Sedan – the first compact sports sedan under the BMW brand. This makes BBA's product range in the compact class even more comprehensive with premium entry-level cars covering segments of the Active Tourer, Sports Activity Vehicle, and Sports Sedan, attracting new customer groups to become premium car owners. The premium compact car segment is the fastest growing segment worldwide and in China.  

The BMW 1 Series Sedan is the most sporty and emotional sedan in segment. It is an exclusive model tailored and aligned to the needs of Chinese customers, solely produced and specifically sold in China. The development and testing of the new car was taken place in the BMW headquarters with the involvement of Chinese engineers. The new car also performed intensive road tests in respect to different circumstances of road conditions and climate situations on different terrains in China. With the BMW 1 Series Sedan, BMW engineers have made a lot of specific fine-tuning and improvements according to the Chinese customers' habits and vehicle-use environment.

The BMW 1 Series Sedan is originated from the concept car BMW Concept Compact Sedan, which made its world premiere at Guangzhou Motor Show 2015. As a model ready for production, the BMW 1 Series Sedan maintains design elements of the concept car, including BMW's typical body proportion. The BMW 1 Series Sedan is instantly recognisable as a BMW. It has a concise BMW face with double kidney grille as well as LED double round headlamps and brand emblem in a very present, sporty and modern interpretation. The characteristic BMW design language is also shown in the sporty, emotional and modern-looking silhouette with Hofmeister kink.

The BMW 1 Series Sedan is the latest proof of BMW Group’s strength in innovation and is superior in terms of connectivity. Its comprehensive BMW ConnectedDrive technologies provide all customers unparalleled convenience, rich infotainment, and significantly enhanced safety. The latest powerful and technology-leading engines with hi-tech electronic technology from BMW are produced at the new local engine plant in Shenyang and guarantee unparalleled driving pleasure. 

   

Auto: Magna Rides into Midtown

Its becoming a fairly crowded block of real estate for car dealerships between Oxford Road and Cross Roads itself. With BMW, KIG and Audi and VW already hanging their banners from showrooms in that radius, along comes another global carmaker, through their reps, this time with a Latin twist:

Magna Motors Dealership Limited, the exclusive dealers of Hyundai in Jamaica has opened its new showroom at 27 Old Hope Road, a facility built on the foundations of the Hyundai “modern premium” philosophy of simplicity and perfection, world class luxury vehicles, andexceptional industry-leading experiences.

The showroom will feature Hyundai international top sellers, including the likes of the Tucson, Creta, Accent, Sonata, and Veloster,Santa Fe, Grand i-10 Hatchback and Sedan, H1 Minivan and Panel Van. The All New 2017 Elantra will join the lineup in the coming weeks. The space boasts a creative design, with elements accentuated by Hyundai’s “shaped sky”, “vertical green”, and “cellular landscape” – which is applied to the floor patterns of the showroom, conjuring up a feeling of nature.

“Our new showroom represents Magna Motors’ commitment to the development of Jamaica’s automotive industry,” said Juan Vargas, Managing Director. “We’ve invested US$10 million dollars to date, since entering the Jamaican market last August and we plan to double that figure by the end of 2017.”

Carlos Geourzoung, Sales Manager, Magna Motors Dealership Limited expressed satisfaction with the new facilities, and the elevation of Hyundai Jamaica to meet the international brand standards. “The showroom will act as home to preview our award-winning vehicles and gain more details and insight on Hyundai. We are happy to be changing gears to ensure we exceed expectations and create even more memorable customer experiences,” he said. “We look forward to welcoming customers here.”

The showroom is backed by the Hyundai Service Centre which opened in September 2015 at 22 Balmoral Avenue. Both facilities are designed to meet Hyundai's technical performance and quality specifications, with the latter featuring the latest Hyundai servicing equipment, Hyundai-trained service technicians, and a comprehensive parts inventory.