The BMW Group achieved its best ever sales in 2016, the sixth year in a row the company has set a new sales record, maintaining its position as the world’s leading premium car company with its three brands, BMW, MINI and Rolls-Royce. Having recorded steady sales growth throughout the year, a total of 2,367,603 BMW Group vehicles were sold around the world in 2016, an increase of 5.3% compared with the previous year.
In 2016, the BMW brand achieved a new full-year
sales record of more than two million vehicles. A total of 2,003,359
BMW brand vehicles were sold around the world, 5.2% more than in the
previous year. The worldwide trend towards increasing SUV sales was
reflected by the continuing success of the BMW X family, with one in
three BMWs sold being an X vehicle. A total of 644,992 BMW X models
was delivered in 2016, an increase of 22.3% compared with 2015. Other
notable growth drivers for the brand include the BMW 2 Series (196,183
/ +24.8%) and the brand’s flagship BMW 7 Series, which saw sales
increase by 69.2% to total 61,514. The new BMW 5 Series, launched in February, is expected to contribute significantly to sales
growth in 2017.
2016 was the first full year of MINI sales following
the brand’s realignment in 2015, and MINI recorded its best-ever sales
results with a total of 360,233 vehicles delivered to customers, an
increase of 6.4%. “These record results show that MINI is on the right
track, with our new Cabrio and Clubman models being the strongest
growth drivers,” said Peter Schwarzenbauer, BMW AG Board of Management
member responsible for MINI, BMW Motorrad and Rolls-Royce. “Now in
early 2017, we will be introducing the new MINI Countryman to market,
one of the brand’s most important models, with the electrified version
coming in the summer. That will complete the revision of the MINI
line-up and I am confident we will see sales grow even further over
the next 12 months,” Mr Schwarzenbauer added.
Rolls-Royce Motor Cars announced the second highest
annual sales in the marque’s 113-year history, against a backdrop of
challenging market conditions. The Goodwood-based luxury house
delivered 4,011 units (+6.0%) to customers globally during 2016.
Strong sales were reported worldwide except in the Middle East, where
significant headwinds impacted on the entire luxury sector. Sales
growth was driven by the enduring success of Wraith and Ghost,
complemented by the highly successful launch of Dawn and the
introduction of Wraith Black Badge and Ghost Black Badge. The seventh
generation Phantom retained its status as the most desirable luxury
good in the world, enjoying exceptional demand in its final year of
production, laying the foundation for its highly anticipated successor.