Aspire to Inspire #8: People Don't buy what you offer ,they Buy Your Reasons

NeuroMarketing: How to Change Your Brain to Build Your Business

How information is communicated can dramatically affect how it is perceived and acted on.  The mind and brain sciences can tremendously inform effective persuasion strategies to create successful results.

We believe that when making decisions, we consider all available information and then logically select the correct option. But this has been soundly and repeatedly disproven. 

People don't buy what you do...they buy why you do it. People buy what they identify with—when it activates the part of the brain associated with their sense of self. 

I invite you to challenge and expand your existing notions of marketing, sales, persuasion and influence in my new series: NeuroMarketing: How to Change Your Brain to Build Your Business. These eBooks incorporate brain-based strategies of the persuasion sciences to generate measurable improvement for your business.