This year marks the 70th since Enzo Ferrari drove the car that first bore his name—a 125 S. The date was March 12, 1947.
Decades later, Ferrari NV is a worldwide luxury brand with more than $3.1 billion in revenue last year alone, making such six-figure, 600-plus-horsepower cars as the 812 Superfast, GTC4 Lusso, 488 GTB and Spider, California, LaFerrari, and F12.
But not all the Ferraris rolling off trucks today rank among the brand's most iconic: It's hard to live up to racing wins by the 250 GTO, or recapture the pop culture immortality that came when the Ferrari Daytona Spider and Ferrari Testarossa appeared on Miami Vice. Fans still daydream about the 1984 Ferrari GTO and the Ferrari 348 GTBs of the early 1990s—not to mention a host of beloved Dino models and the insane-looking Enzos.
Enzo Ferrari started up the first car that bore his name—a 125 S—on March 12, 1947. He drove it through the streets of Maranello, Italy, and went on to build a massive company that helped share Italian design and style with the world.
Ferrari had been the founder of the Scuderia Ferrari Grand Prix motor racing team. The Ferrari brand entered Formula 1 in 1950, notching its first win in 1951, so the brand's subsequent racing success came as no surprise. Enzo Ferrari died on Aug. 14, 1988, in Maranello. He was 90.
Over the course of 2017, more than 60 countries will host enthusiastic events to celebrate 70 years of existence of the cavallino rampante (prancing horse) symbol. The theme? "Driven by Emotion."