Tuesday, August 8, 2017

Brands: former NBA Baller's "Starbury" to Shine again in retail

The $14.98 Starbury will soon return to US retail stores.
Stephon Marbury, the former Knicks point guard turned sneaker entrepreneur, has inked a deal with Citi Trends to sell his affordable shoe line in its 545 stores starting this month, The Post has learned.
The Savannah, Ga., off-price chain will be the first store to carry the brand since 2008 when the only retailer that carried it — Steve & Barry’s — went bankrupt.
“His basketball career is coming to an end and we are looking to reintroduce the brand in the US,” Gustavus Bass, chief financial officer of Starbury Corp., told The Post.
A new Starbury e-commerce site will launch in October as Marbury wraps up his final basketball season in China — where he has played since 2010 — and turns his attention to Starbury, which made its debut in 2006 as an alternative to Nike’s uber-expensive Air Jordan line.

-NY Post

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