Double world premiere: MINI John Cooper Works GP Concept with a clear focus on extreme dynamic performance, MINI Electric Concept as a look ahead to locally emission-free driving fun – British premium brand presents the diversity of its model program and customisation options as well as the range of accessory and lifestyle products in Hall 11 of the Frankfurt trade fair centre.
Munich. MINI is shaping the future of urban mobility by providing driving fun in increasing diversity. At the 2017 Frankfurt Motor Show, the British premium brand gives visitors an impression of how the unmistakable MINI feeling will develop in future to cover a broader range beyond the current model program. Innovative concepts and technologies provide additional room for individual flair and highly emotional experiences, while continuing to enhance the thrilling agility and exemplary efficiency that are typical of MINI
The world premiere of the MINI John Cooper Works GP Concept turns the brand's stand at the Frankfurt Motor Show into a pit lane. The concept study conveys spontaneous readiness, offering a genuine foretaste of an extremely dynamic serial production model that is constantly able to demonstrate its race track suitability while at the same time reaching a new level of excellence in terms of driving fun in day-to-day traffic due to the fact that is approved for road use. Powerful proportions, expressive colours and exterior components that can be clearly seen to optimise both weight and aerodynamic properties – all this is already suggestive of outstanding performance properties.
The MINI Electric Concept showcased in Frankfurt for the first time embodies a whole new dimension of the brand's characteristic go-kart feeling, now combining it with locally emission-free mobility. The concept vehicle conveys a message of sustainable urban transportation in MINI style while at the same time previewing a volume production model that will follow soon. The first purely electrically powered MINI to be manufactured in large-scale production will go on the road in 2019 – precisely 60 years after the classic Mini was first launched. It will make electromobility a highly emotional experience that combines driving fun, style and individual flair – as is characteristic of the MINI brand.
The MINI Electric Concept showcased in Frankfurt for the first time embodies a whole new dimension of the brand's characteristic go-kart feeling, now combining it with locally emission-free mobility. The concept vehicle conveys a message of sustainable urban transportation in MINI style while at the same time previewing a volume production model that will follow soon. The first purely electrically powered MINI to be manufactured in large-scale production will go on the road in 2019 – precisely 60 years after the classic Mini was first launched. It will make electromobility a highly emotional experience that combines driving fun, style and individual flair – as is characteristic of the MINI brand.
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