The hair and beauty care products maker, based in Central Jamaica, walked away with the coveted trophy at the Jamaica manufacturers Association Awards at the Jamaica Pegasus on Saturday Night.
Co-founder and Principal Antoinette Palmer-Davis intimated that God had bid her to enter the category and that her still young enterprise would taste success.
In an earlier interview Palmer-Davis recounted the early days and her journey moving the company from ultimate cottage enterprise to known and respected enterprise, with products now distributed internationally, as well as across Jamaica.
The idea for Ettenio’s eco-luxury line was conceived because there was a growing need among consumers for high performance 100% natural personal care and beauty products; In fact, I myself was searching for top ranking, high quality products that delivered results.
I found out that those products could only be found overseas, and getting them here posed tremendous challenges and so I went to work exploring the possibilities of making my own line of products
My kitchen became my manufacturing lab; Countless days were spent formulating and reformulating products and many sleepless nights researching ingredients and their efficacy. Those activities also comes at a cost- because I experienced multiple family challenges, and numerous marital conflicts. However, through sheer grit, hard work, mental toughness and perseverance I managed to launch my first hair care line under the sub- name- The Classics.
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