Chalk up another win for Pixar, as their 19th film, “Coco,” has come away with a very successful $71 million opening over the extended box office weekend. Combined with holdovers like “Justice League,” “Thor: Ragnarok” and “Wonder,” the total box office revenue for the five-day holiday period came out to $268 million, up 3 percent from last year.
It was a very eventful week for Pixar, and the news wasn’t always good. On Tuesday, studio founder and chief creative officer John Lasseter announced a leave of absence citing “missteps” in his behavior, a move that came prior to reports containing allegations of sexual misconduct from anonymous sources. Though the news puts the future of Pixar and Disney Animation into question, it was not a factor for audiences — mostly families — in whether they were going to see Pixar’s latest offering. What probably did play more a factor was the critics, who gave the film rave reviews with a 96 percent Rotten Tomatoes score.
But while Pixar films tend to be box office successes, it’s not always a guarantee, as “The Good Dinosaur” flopped in this release frame two years ago with $123 million cume while the studio’s other big release this year, “Cars 3,” didn’t do much better with $152.9 million. Here’s what helped “Coco” perform so well this weekend.
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