Italian design studio Pininfarina has completed its first residential project – a luxury tower in São Paulo that aims to bring the "sportiness and elegance" of its car design to architecture.
The project marks a significant step into architecture for the design studio traditionally being known for its transport projects, including its revamp of the Eurostar fleet.
Created for Brazilian property developer Cyrela, the 23-storey tower stands on the high-end Brigadeiro Faria Lima Avenue in São Paulo.
The tower contains 92 studio apartments, each with a large balcony that curves out from the facade.
These curved concrete balconies, along with their metallic balustrades, are intended to give the impression that the building has been "sculpted by the wind".
The ground floor of the building contains a lobby and reception area, while a gym is located on a mezzanine and an outdoor pool is alongside the tower.
"The combination of a strong character coupled with the ability to be harmoniously inserted within the 'Paulistano' lifestyle, representing the genuine Pininfarina style," said Paolo Trevisan, head of design at Pininfarina of America.
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