Coca-Cola "tries On" Body Armor

-WSJ

Coca-Cola is buying a stake in BodyArmor. The move marks the latest attempt by the beverage giant to break Gatorade’s lock on the sports-drink market. Financial terms weren't disclosed.

• Coca-Cola would become BodyArmor’s second-largest shareholder, eclipsing a stake held by soda rival Keurig Dr Pepper, which also has a distribution deal.
   
• Gatorade still dominates the market, capturing about three-quarters of the $8 billion in U.S. sports-drinks sales. BodyArmor has grown quickly in the past year but is still a distant third, behind Powerade, with less than 6% of the market, according to a Wells Fargo analysis of Nielsen data.