To celebrate the 30th anniversary of the Joy Spence Appleton Estate Rum Experience (JSAERE), J Wray and Nephew has launched a premium 30-year-old rum.
Only 4,000 bolttles of the rum will be sold globally, making the rum an extremely rare limited edition. It is the second time in 10 years that Appleton Estate has released a 30-year-old expression, part of its ongoing efforts to lead the rum industry's global trend towards premiumisation.
The JSAERE opened its doors 30 years ago to share the 269-year-long history from cane to cup.
Joy Spence has the honour of being the first woman in the world to hold the position of master blender in the spirits industry, and has been able to witness over the past couple of decades the increased popularity of Jamaican rum in markets globally.
“When I first joined the industry, rum was pretty much a standard spirit that was served with colas or juices. Appleton Estate was one of the first companies to see the potential for premium rum and we were at the forefront of developing and defining the premium rum category,” Spence said via news release.
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