Business: More Bricks and Mortar from Amazon with "4-Star"

Amazon.com Inc. AMZN -0.50% on Wednesday has opened a new bricks-and-mortar store that will feature a selection of goods curated partly by local consumers’ online shopping habits, part of its efforts to reshape the way people shop.

Amazon 4-star opened to the public on Thursday in the SoHo neighborhood of New York, the company said in a blog post. Items include those ranked four stars or above and will feature a variety of goods.

“We started with some of the most popular categories on Amazon.com including devices, consumer electronics, kitchen, home, toys, books, and games, and chose only the products that customers have rated 4 stars and above, are top sellers, or are new and trending,” the company said.

Amazon 4-star adds to the online retail giant’s other forays into physical retail over the past few years, including more than a dozen bookstores, a handful of cashierless Go stores and its recently acquired chain of Whole Foods grocery stores.