Apple’s newest phones — the iPhone XS and XS Max, are off to a hot start compared to last year’s 8 and 8 Plus models, a research report out Thursday revealed.
The latest batch of smartphones saw 1.1 percent of iPhone owners trade up to the newest models, according to Flurry Analytics, which boasts “insight into 2.5 billion devices worldwide.”
Last year’s new crop of smartphones from Apple — the 8 and 8 Plus — saw just 0.75 percent of all iPhone owners trade up, according to Flurry, which compared first-week device activations from 2018 and 2017.
For perspective, the massively popular iPhone 7 and iPhone 6s still command a combined 27.8 percent share of the market.
Flurry acknowledged that the phones were released under different circumstances — the 8 came a full month before the hotly anticipated iPhone X — while this year more budget-conscious Apple fans are waiting for the iPhone XR to hit stores.
But sales of the XS and the XS Max are not expected to slow, analytics firm said.
“We believe [this] trend will continue over the holidays,” the study says.
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