Ever more people use voice devices at home, but hardly any use them to buy things—despite marketers’ high hopes.
Amazon is hoping to change that with a healthy dose of co-operative marketing.
The e-commerce giant has reportedly been getting in touch with consumer-goods companies this year, asking them to include Alexa branding in their ads, along with the Alexa command that lets people add their products to their shopping baskets. Amazon is asking for “millions of dollars worth of advertising impressions and months’-long campaigns on non-Amazon platforms,” according to Recode.
In return, it will offer those brands reports on how their product is performing on Amazon.com, along with some advertising on its sites. Keep an eye on this year’s holiday ads to see which brands are on board
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