Walmart, the world’s largest retailer, wants to become a big seller of advertisements too.
As Amazon.com expands its share of the online advertising market, Walmart is trying to entice suppliers and other marketers with its own ad space and access to shopper data.
The retailer in the process of bringing its digital ad business in-house, Walmart executives say, winding down its relationship with Triad, a unit of WPP which sells ad space on retail websites and other digital properties.
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