BERLIN—Puma SE will become the official uniform supplier to reigning English Premier League soccer champions Manchester City, the company said Thursday, as the German sportswear maker takes one of the sport’s most prized assets from industry leader Nike Inc.
The deal is among Puma's most aggressive marketing moves in recent months, which includes relaunching a U.S. basketball division, and signing 4 top NBA Draft Picks in 2018.
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