The Emx Media Blog
Tuesday, June 11, 2019
Auto; Tesla Streams Past Mercedes in the U.S. for the 1st Time
In the third quarter this year, Tesla sold 69,925 vehicles in the US.
Tesla Model 3
Mercedes-Benz sold 66,542.
It's taken just eight years for Elon Musk's upstart electric-vehicle startup to topple the company that invented the car 132 years ago.
And according to Atherton Research, Tesla was just 1,754 vehicles shy of knocking over the other German giant, BMW.
In a note to its clients, Atherton said
it expected Tesla to surpass BMW in US sales
in the last quarter of 2018.
Earlier this month, Tesla said it delivered 83,500 vehicles worldwide during the September quarter, "
more than 80% of the vehicles that we delivered in all of 2017
As many as 55,840 of those vehicles were Model 3s, a number twice what Tesla had delivered in all its previous quarters combined.
All of that is very timely good news for Musk, the Tesla founder and CEO, as he prepares to comply with a US Securities and Exchange settlement that
requires him to step down as the chairman of Tesla's board
of directors and pay a $20 million fine.
At the start of September, Musk had promised it would be
"the most amazing quarter" in the company's history
Now the ramp-up in deliveries could have the company on track to meet Musk's promise of profitability in 2019.
Macquarie Research agrees, and it has begun coverage of Tesla with an outperform rating, saying
shares "can pop more than 70%."
Tesla's stock price rose 4.9% in Tuesday trading.
Michael A. D. Edwards
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