Automakers flock to the Super Bowl as the event is normally watched by more than 100 million people. Porsche is a notable exception as the company hasn’t aired a Super Bowl ad since 1997.
That’s changing next year as Ad Age reports Porsche will return to the spotlight with an all-new ad that features the 2020 Taycan.
Little is known about the commercial at this point, but it’s being handled by Cramer-Krasselt which has previously done a Super Bowl ad for Heinz ketchup. The firm also has a history with Porsche and has developed some unique campaigns including the “world’s first hologram print ad.”
While little is known about the upcoming commercial, Porsche told Ad Age “The Super Bowl’s scale and energy make it a perfect venue for reaching new audiences—in a fun way that connects with the Super Bowl’s own themes of performance and competition.”
As for the Taycan, Porsche introduced the entry-level 4S variant at the Los Angeles Auto Show last week. It will go on sale in the United States next spring with a base price of $103,800 – excluding a $1,350 fee for processing, delivery and handling.
The model has a 79.2 kWh battery and two electric motors that produce a combined output of 523 hp (390 kW / 530 PS). The car can also be equipped with an optional Performance Battery Plus that has a capacity of 93.4 kWh and is accompanied by upgraded motors that develop 563 hp (420 kW / 571 PS).