Fox said commercial time during Super Bowl LIV is sold out, as a strong economy and marketers’ appetite for live sports fueled better-than-expected demand.
Advertisers are paying up to $5.6 million for 30 seconds of airtime during the game, although companies that buy multiple spots do get a discount. Prices for ad time during the last Super Bowl reached as high as $5.3 million.
The ads sold out faster than they have in the last few years. CBS, which broadcast the previous big game, sold out of Super Bowl ad time just hours before the event. The Super Bowl will take place at Hard Rock Stadium in Miami on Feb 2.
Sports Business Journal reported that President Trump’s re-election campaign has agreed on “broad terms” with Fox to air an ad during the game.