Friday, June 18, 2021

Auto: Porsche's 'Soundtrack My Life" Let's Your Porsche Make Its Own Music

“This new technology isn’t about playing personalised playlists or simply adjusting the tempo and pitch of existing music to match the car’s speed,” says Norman Friedenberger,
Product Owner at Porsche Digital and the person responsible for Soundtrack My Life. “It's about creating an individual sound experience from a construction kit with a variety of sounds and musical structures during a drive. This is created by the driver and their journey in real time. This will then sound different for everyone – as unique as the journey itself." Connecting movement and music Adaptive sound is the technical term, and it gives users of this technology an alternative: a complement to radio and streaming. “The connection between the movement of the vehicle and the generation of music in the context of driving offers a completely new listening experience,” says Friedenberger. “It's about becoming one with the driving situation." To do this, the driver first selects a basic musical mood, a soundtrack composed specifically for a particular driving situation. The software accesses pre-composed musical elements and, depending on the acceleration, speed and centrifugal forces in the car, changes the complexity of the mix of these individual elements, adding or removing tracks and sounds to rearrange everything again and again. The technology partner for Soundtrack My Life is Boris Salchow, a German film composer based in Los Angeles. He composes the many set pieces from which the car generates the music and he would have liked to have had the technology behind it much earlier. “When I moved to Los Angeles 16 years ago, I almost got out of the habit of listening to music in the car,” explains the artist. The eternal stop and go on the streets of the Californian megacity was to blame. "The music I was listening to in the car just didn't match what I was actually experiencing. And even back then I thought someone should develop something to compensate for this.

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