Friday, January 20, 2017

auto:" The "seventh 5" is ready for its close-up

Munich. With just weeks to go before the seventh-generation BMW 5 Series Sedan reaches dealerships on February 11, 2017, international communications are entering a decisive stage. At the center of the campaign is the new TV commercial featuring Hollywood’s Scott Eastwood.

Global segment leader: the BMW 5 Series.
With about 7.9 million units sold, the BMW 5 Series is one of BMW’s core model series. The sixth generation alone was chosen by more than 2.1 million customers, making it the global leader of the premium upper mid-size segment.
The seventh-generation BMW 5 Series is now set to retain this lead. With even further enhanced driving dynamics, an unparalleled range of assistance systems, unique connectivity and intuitive controls, it sets new standards in the automotive world. Features include the Intelligent Voice Assistant, gesture control and the BMW Head-Up Display – now with a 70 percent larger projection area. In combination with the services of BMW Connected and other innovations, such as On-Street Parking Information and Remote 3D View, they make the new BMW 5 Series Sedan the ultimate business automobile

Running under the slogan BUSINESS ATHLETE, the communications campaign is now entering a decisive stage. The new BMW 5 Series Sedan is about the excitement of unprecedented connectivity and further enhanced driving dynamics, and has everything it needs to take the business class by storm: it is, quite simply, the BUSINESS ATHLETE. Communications focus on innovation, dynamism, business class and driving pleasure, emphasizing them to varying degrees in different markets around the world.
A key element in the campaign is, of course, actor Scott Eastwood. Scott is a fresh, young testimonial, and his ambition and dynamism are the perfect match for the new BMW 5 Series Sedan.

Scott Eastwood: "I have been a fan of BMW for many years, and it was a great experience working with their creative team on this campaign."
Filmed in and around Los Angeles in the USA, the commercial was created by the award-winning director Alex Feil.
The cooperation with Scott Eastwood has also been extended to cover a series of additional digital short films, including one witty short explaining the new Remote 3D View feature. Other assets will be distributed across online and social media channels channel-specifically.

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