Manufactured at the
Pepsi headquarters, Spanish Town Road, Pepsi now boasts seven special
labels which serve as mementos for the vintage collection. The classic
labels from 1945, 1950, 1959, 1967, 1971, 1978 and 1991 are honoured
through a contemporary twist on signature retro beats and dance moves
that cemented Jamaica as the reggae capital of the world.
While
the campaign is in Jamaica for the first time, the original version
debuted in 1999 and was successfully replicated in the United States
with some of the top artistes in the country stamping their name on it.
Dancehall artiste Busy Signal is the voice on the new rendition of the
signature track, where he expertly fuses the Jamaican sounds with the
Pepsi lyrics in the celebrated campaign.
“The
Joy of Cola reminds us of the simple pleasures of having Pepsi and
celebrating life. It resounds with youthful exuberance, reminds us to
live for now, embrace what you love the most, and enjoy the finest
qualities that encompass the Pepsi experience,” said Mitchell Watson,
Marketing Manager, Pepsi-Cola Jamaica. “Our customers will certainly
enjoy collecting all seven of the limited edition labels as souvenirs.”
Watson
continued, “Each of the seven labels is emblazoned with a unique design
that will take you back in time, but you get to enjoy the same great
tasting Pepsi you have come to know and love,” he said. “Our Pepsi is
made in Jamaica, by Jamaicans, to the global standards that have made it
the fun, refreshing and bubbly drink that is enjoyed across the world.”
The
Joy of Cola will take on a series of events across the island, and will
also reward Pepsi fans on social media in the form of Pepsi-branded
paraphernalia, including headphones, speakers, beach towels and
t-shirts. “We have some exciting experiences lined up for our customers.
We will be taking over some of the best retro parties across the
corporate area, bringing energy, vibe, and the ambiance for the ultimate
Pepsi fan experience,” Watson said.
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