Friday, February 10, 2017

Biz Culture: Air bnb "won" the Super Bowl with "We Accept" ad

As America tuned in recently to the biggest sporting event of the year, there were inspiring moments, audible gasps, and heartfelt sighs — no, not from the actual Super Bowl but from the commercials that brands paid big bucks to run during the breaks.
And some of these ads promoted the same values that Global Citizen celebrates: diversity, immigration, caring for the planet, and gender equality.
AirBNB’s spot, called “We Accept,” was so incredibly simple but delivered a powerful punch. 
Without any spoken words, the commercial featured tight shots and split screens of a variety of people’s face — people of different genders, ages, and skin tones. Quiet piano music plays as these words splash across the screen: “We believe no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept.” 
The message doesn’t include anything about politics but it’s hard not to see a connection to the current debate about the immigration and refugee travel ban into the United States. On Jan. 27, President Donald Trump signed an executive order banning all refugees from entering the US, along with immigrants from seven Muslim-majority countries. According to the New York Times, AirBNB did not plan to advertise in the Super Bowl, but decided to buy a spot after the executive order was signed.

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