On the heels of unveiling a major company rebranding, Yello Media Jamaica has announced a major partnership agreement with Business Access TV (BATV) as the exclusive seller of BATV’s suite of products.
The deal to expand the company’s advertising solutions portfolio is part of the company’s strategic direction to establish Yello Media Jamaica as a full service media entity within the region.
“At Yello, we are always looking for ways to provide innovative advertising solutions that connect businesses to the right audiences,” said Collin Francis, CEO for Yello Media Group. “We recognize that businesses are looking for a knowledgeable partner that can provide advertising solutions across multiple channels. The quality and targeted nature of BATV’s advertising solutions, complemented with our sales consultants’ industry knowledge and expertise, makes this partnership effective in servicing the needs of the SME sector.”
Commenting on the partnership, Managing Director of BATV, Garth Walker, said; “Yello Media Group has a proven track record in the advertising industry for over 50 years. We believe this is going to be a game changer since Yello is known for SME business oriented solutions. Small and medium size businesses will benefit greatly from an expanded portfolio that now includes a full range of affordable television advertising solutions.
The partnership will see Yello Media Group’s team of advertising sales consultants now selling BATV’s full portfolio of products and services to businesses. Products range from BATV sponsored programs, tv spot buys, tv Ad production, video production and magazine advertising through their Wealth Magazine.
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BATV is currently testing in Barbados and Trinidad and Tobago with rollout plans the Caribbean later this year.
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