Thursday, May 24, 2018

Brands: Hugo Boss Teams Up With 4 Young Soccer Bosses

a fragrance for the football world cup
To celebrate the 2018 FIFA World Cup, Hugo Boss is launching a new fragrance and teaming up with several distinguished players to help promote it. Boss Bottled United is the new limited edition fragrance made for men who act with passion, loyalty and integrity, both on and off the pitch.
Arriving June 10, Boss Bottled United is a fragrance that opens with South African Buchu, combined with Blood Orange to create its citrus edge. A heart of Spearmint, Peppermint and Orris Concrete create its liveliness, while Vetiver, Patchouli and Cashmeran drive its warm woody elegance. Enclosed in a silver-shaded flacon, the scent acts as a physical reminder of the well-earned trophies received when players perform at their best.
Depending on your football knowledge, you may recognise the players featured above. They are Julian Draxler, a winger. Philippe Coutinho, an attacking midfielder. Harry Kane, a forward, and Alvaro Morata, a striker. These four men were chosen because Hugo Boss believes they embody what it means to be a “Man of Today.”
Hugo Boss Boss Bottled United comes in a 100ml size and will be available at Myer, David Jones and selected stores across Australia. In other World Cup news, Louis Vuitton has partnered with FIFA to launch licensed leather goods inspired by the Telstar football.

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