Following Billboard’s decision last week to tweak the methodology of its music charts in favor of paid streaming services, YouTube, a free streaming service, is ramping up its own music charts.
On Thursday, the company debuted “Trending,” a chart that refreshes multiple times a day with real-time data on music that is rising on the platform. YouTube also announced improvements to its existing weekly Top Songs, Top Artists and Top Music Videos charts.
The company – which claims to have 1.8 billion users, or a quarter of the world’s population, logging in every month – said in its announcement that it is “just getting started” and will be releasing more charts and detailed data breakdowns of music in the near future.
Its new Trending chart is the company’s first external presentation of most-viewed new music on its site. Its Top Songs and Top Artists charts tally up several forms of video across 44 global territories, including official music videos, lyric videos and user-generated content that uses official tracks.
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