Not wanting to be left behind in the race to sonic branding, after rival Visa introduceda "signature sound" in 2017, Mastercard has launched a sound of its own, complementing its new no-word logo.
Mastercard turned to the musical talents of Mike Shinoda of Linkin Park and other artists and agencies to develop a “do doo do doo do doo” ditty that will play when people make a purchase or see one of the brand’s ads on TV. There are also scenario-specific styles of the sound that will play in different point of sale locations.
Mastercard turned to the musical talents of Mike Shinoda of Linkin Park and other artists and agencies to develop a “do doo do doo do doo” ditty that will play when people make a purchase or see one of the brand’s ads on TV. There are also scenario-specific styles of the sound that will play in different point of sale locations.
So what does Mr. Shinoda think of Mastercard’s new sonic branding? “It’s great to see a big brand expressing themselves through music to strengthen their connection with people,” he said. I guess you could say it’s all about getting “One Step Closer” to consumers.
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