As watch prices at auction continue to soar, A one-of-a-kind Patek Philippe Ref. 2499 in pink gold, co-signed Trucchi, sold for CHF 1,580,000 ($1,584,108) in the Double Signed auction by Phillips in Association With Bacs & Russo over the weekend in Geneva. The sub-sale of watches co-branded by retailers was part of Geneva Auction X, highlighted by two Rolex watches selling for CHF 1,940,000 ($1,945,044) each, and one world record: the highest price ever paid for a Zenith El Primero. The combined sales totaled CHF 23,161,125 ($23,221,343), which includes CHF 16,421,875 ($16,464,571) for Geneva Auction X and CHF 6,739,250 ($6,756,772) for Double Signed.
Meanwhile, prices for Zenith El Primeros have been on the rise and
the one that sold in the Phillips auction was a unique platinum model
with a lapis lazuli dial, co-designed by Phillips. It broke records when
it sold for CHF 250,000 ($250,650). Several watches sold in the
$300,000-$400,000 range, including a yellow gold Patek Philippe Ref.
1518, one the brand’s first series perpetual calendar chronographs and
notably stamped with a long signature, reading “Patek, Philippe &
Co.” It sold for CHF 375,000 ($375,975).