STERLING LOOKS "TO THE ELEMENTS" IN NEW AD/PROMO CAMPAIGN

Investment manager Sterling Asset Management is refreshing their advertising campaign beginning next month. At a Press Briefing to mark the milestone of their 20th Anniversary (on Tuesday, April 27), Vice-President, Trading and Investment Marian Ross provide media and other invited guest with a sneak peek at the upcoming campaign, conceived and executed by Prism Communications, which has been retained by Sterling since its inception. The marketing aligns Sterling with the properties of flexibility (signified by bamboo); durability (signified by stone); strength (signified by Kevlar); and toughness (signified by steel). The marketing retains the now familiar "dolphin" logo the companies has used from the beginning, and adds a watermark form of the animal. The presentations at the press briefing looked at the past, the present and the future of the investment company.