Tuesday, April 10, 2018

Brands: Monde "Taps" Red Stripe beer for Silver

Monde Selection has given another stamp of approval to Red Stripe for the quality of its beer.

The local brewing giant has been invited to the 2018 World Quality Selections scheduled for May in Spain to receive a Silver Quality Award. This is Red Stripe's 12th Monde Selection award.

Created in 1961, Monde Selection is an annual, non-competitive award for food, drinks, and cosmetics products.

“No matter how many times you are recognised at this level, it still gives you a great feeling of pride. And that's what Red Stripe represents for us — Jamaican pride in a bottle, and the Monde award simply means the world knows it,” said Nasha-Monique Douglas, Red Stripe senior brand manager, in a release from the company.

As Desnoes and Geddes (D&G) celebrates 100 years of operations in 2018, Douglas contends that the Monde Award is a testament to the consistent quality of the company's flagship beer.

“We seek and receive continuous feedback from the public and other stakeholders in the brewing industry. In addition to consumer insight, our beer is brewed to very specific standards that ensure we stay true to what our consumers expect from the 'Great Jamaican Beer',” explained Douglas. “This award is not just about validation, but it marks an accomplishment of our passion for a brand that represents a people and a culture.” Red Stripe was first brewed in 1928, 10 years after D&G was formed.

The evaluation of beer by Monde Selection is conducted through the collaboration of 70 international experts who taste and individually evaluate and score the beers. Once brews succeed the jury's evaluation, scores are added up and averaged, and brands awarded with a bronze, silver, gold or grand gold quality award.

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